Newhouse Announces Formation of Creative Services Division; Adds Marketing/Social Media Coordinator to Sales Team
Newhouse expands into the marketing services provider arena; adds Creative Director and Marketing/Social Media Coordinator to support growing roster of print-centric services.
Dover, Ohio – Newhouse Printing has announced the recent addition of a Creative Services Division, an advanced marketing and design team specifically created to meet Newhouse clientele’s demand for print-centric marketing and creative services. Michael Schaller will lead the team of creative talent and whose primary responsibilities will be to provide creative leadership and develop innovative print/social media/multimedia designs for both Newhouse and their growing list of sophisticated domestic and international clientele. Schaller is a resident of Medina County, has a Bachelor of Fine Arts in Graphic Design from the University of Akron and was previously the Art Director at both Francis, Plunkett and Hammond Advertising (Wadsworth) and Three30 Group (New Philadelphia).
“The addition of the Creative Services Division is a key part of a growth-based strategy designed to meet our clients’ rapidly growing demand for print-centric marketing services,” says John Carpenter, President of Newhouse Printing. “We are excited to add the Creative Services Division to the Newhouse family, believing that this exceptionally talented creative team is an absolute necessity as we continue to develop a robust line up of marketing and creative services.”
According to Carpenter, “Our clientele’s feedback on the addition of the Creative Services Division has been extremely positive. Our decision to enter into this growing market space will continue to ensure that our clients receive a full roster of services unmatched by any other regional printing company.” The Creative Services Division Director, Michael Schaller, expresses similar excitement. "I am looking forward to working with the Newhouse leadership and growing the business significantly in both the short and long term. I believe we have the opportunity to create something truly unique for all our customers and employees.”
In order to support both Newhouse Printing’s aggressive print sales acquisition plans and the Creative Services Division, Danielle Troyer has recently joined Newhouse Printing as a Marketing/Social Media Coordinator. Troyer’s primary responsible for assisting Newhouse team members in the area of strategic development for client relationships and vendor/supplier relations management. In addition, Troyer will actively participate and provide directional assistance in the areas of printed marketing collateral, websites, social media, public relations, cross-media and event planning. “Combining my sales/marketing background, passion for serving others and desire to incorporate technology and product knowledge into the print-based marketing equation will allow my transition to Newhouse to be rather seamless,” said Troyer. Troyer was recently employed at The Times Reporter, recently serving as a Multi-Media Sales Executive/Tourism and Special Sections Coordinator. Troyer is a resident of Tuscarawas County, graduate of Claymont High and had completed numerous advertising training and seminars.
Located in Dover, Ohio, Newhouse was founded in the early 1900’s and purchased by John and Stephanie Carpenter in 2006. Through the company’s strategic and effective sales programs and operational expertise, Newhouse Printing has quadrupled sales and doubled its staff of associates in less than a decade. By adding the Creative Services Division to the Newhouse Family, Newhouse continues its quest to offer the latest technology based marketing communication tools to its clients while remaining the area’s leader in high quality printing and mailing services.
A renowned commercial printing and marketing solutions provider, Newhouse offers clients personalized consultations, singular craftsmanship, accountability and value. Newhouse is dedicated to producing the finest in printed materials while maintaining a commitment to the social, environmental, and economic impact of its operations. The Creative Division will utilize a unique combination of the latest technology and creative solutions to help distinguish clients in an increasingly competitive marketplace. Creating and implementing marketing ideas, our creative team will utilize communication tools that encompass a full complement of cross-media services in conjunction with commercial offset, large format signage, P.O.P to variable print and database management in helping businesses communicate with the marketplace in ways that conventional methods simply cannot.